People's Theatre
Helping renowned local theatre take centre stage
The People’s Theatre has been entertaining audiences in Newcastle for over 100 years. The theatre required a bold visual identity that would help draw in a larger audience.
We established a bold and striking visual style to help the theatre standout from its competitors. Each poster consists of bespoke, highly graphic representation of the production using a double-entendre to create a striking and thought-provoking image.
The results have been fantastic, with a reported 49% increase in ticket sales and recognition throughout the region.
